Posts

Portfolio for Com322

Image
It was a busy semester in Com 322, here's some of the stuff we did. Our first assignment, the resume project. Using both Photoshop and Adobe Illustrator elements. The next project, a flyer. I was given the theme "do nothing," a made-up campaign promoting mindfulness and meditation. The postcard project, using our own images we had to compose a postcard with a bio using Illustrator and Photoshop elements. We created logos for an imaginary or real business that would represent the business in a brand-appropriate way. I chose to design a logo for the art I do, incorporating an illustrator element. We had to utilize 2 Pantone colors. I chose Pantone 5274, a light purple-y grey. Our final project: A business card created in InDesign. 

Forget Ethos and Pathos, it's all about LOGOS.

Image
A logo is often the first impression your company may give to a potential client- and as mothers often preach, “First impressions are the most important thing.” You could have a fantastic company, groundbreaking products, and offer amazing customer service but the a bad logo might scare clients off before they even get that far. Adidas: Adidas’ logo is a brilliant use of color. The use of black and negative space creates not only a visually compelling shape but it imitates the look of the striped activewear they’re famous for. The rigid lines of the stripes are a bold and active looking image, while the choice of only lowercase, rounded letters make the company name look approachable and non-aggressive. 2.) Queen: Queen’s logo is a visually interesting piece, it features the four different creatures, each symbolizing a different member of the band. While the logo is a bit eccentric, it represents the band well and still comes across as a cohesive logo. Even more ico

It's Black, It's White , it's...visual design

What classifies as ‘good’ or ‘bad’ isn’t just black and white. In Emma Watson’s feature in a two page magazine spread contains a few very interesting visual design elements. Of these elements the most prominent being the use of contrast. Contrast seems to be a uniting theme in this spread showing contrast of firstly, Color; the magazine designer chose black and white, polar opposites.   Black really stands out against the stark white background, making it both easily readable. The lack of color or text around the side of the S really helped give an effective visual rest to the viewer, giving the whole piece a nice balance of really busy looking text and visuals versus the easy-going negative space that actually helps to bring more attention to the text. But the color wasn’t the only thing that made the text stand out, the size of the decorative “S” also draws the eye back to the text. The choice to feature such a large S seems to be in an effort to balance the visual space betwee

Lets Communitcate Visually (...with text.)

There has always been the age-old cliche that "the eyes are the window to the soul." but is it so? Maybe the eyes are just the lens to see the soul in the world. Visual communication impacts people, maybe more than any other type of communication can. Pictures say what words can't always get across. Since the earliest days with the Lascaux cave paintings, visuals- images namely --were able to articulate events, emotions, even cultural shifts. In early society, even before language had developed enough to express anything, the images held an important role in remembering what happened, and giving others the perspective and illusion of experience through the eyes and expressions of other people. Taking it back to some of the first cave paintings, through the crude paintings of herds, hunts, weapons archeologists could decipher a lot about the habits and lives of the early people. The paintings outlined the effectiveness of new hunting techniques, they showed how the tribes