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Showing posts from September, 2018

It's Black, It's White , it's...visual design

What classifies as ‘good’ or ‘bad’ isn’t just black and white. In Emma Watson’s feature in a two page magazine spread contains a few very interesting visual design elements. Of these elements the most prominent being the use of contrast. Contrast seems to be a uniting theme in this spread showing contrast of firstly, Color; the magazine designer chose black and white, polar opposites.   Black really stands out against the stark white background, making it both easily readable. The lack of color or text around the side of the S really helped give an effective visual rest to the viewer, giving the whole piece a nice balance of really busy looking text and visuals versus the easy-going negative space that actually helps to bring more attention to the text. But the color wasn’t the only thing that made the text stand out, the size of the decorative “S” also draws the eye back to the text. The choice to feature such a large S seems to be in an effort to balance the visual space betwee

Lets Communitcate Visually (...with text.)

There has always been the age-old cliche that "the eyes are the window to the soul." but is it so? Maybe the eyes are just the lens to see the soul in the world. Visual communication impacts people, maybe more than any other type of communication can. Pictures say what words can't always get across. Since the earliest days with the Lascaux cave paintings, visuals- images namely --were able to articulate events, emotions, even cultural shifts. In early society, even before language had developed enough to express anything, the images held an important role in remembering what happened, and giving others the perspective and illusion of experience through the eyes and expressions of other people. Taking it back to some of the first cave paintings, through the crude paintings of herds, hunts, weapons archeologists could decipher a lot about the habits and lives of the early people. The paintings outlined the effectiveness of new hunting techniques, they showed how the tribes