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Showing posts from December, 2018

Portfolio for Com322

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It was a busy semester in Com 322, here's some of the stuff we did. Our first assignment, the resume project. Using both Photoshop and Adobe Illustrator elements. The next project, a flyer. I was given the theme "do nothing," a made-up campaign promoting mindfulness and meditation. The postcard project, using our own images we had to compose a postcard with a bio using Illustrator and Photoshop elements. We created logos for an imaginary or real business that would represent the business in a brand-appropriate way. I chose to design a logo for the art I do, incorporating an illustrator element. We had to utilize 2 Pantone colors. I chose Pantone 5274, a light purple-y grey. Our final project: A business card created in InDesign. 

Forget Ethos and Pathos, it's all about LOGOS.

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A logo is often the first impression your company may give to a potential client- and as mothers often preach, “First impressions are the most important thing.” You could have a fantastic company, groundbreaking products, and offer amazing customer service but the a bad logo might scare clients off before they even get that far. Adidas: Adidas’ logo is a brilliant use of color. The use of black and negative space creates not only a visually compelling shape but it imitates the look of the striped activewear they’re famous for. The rigid lines of the stripes are a bold and active looking image, while the choice of only lowercase, rounded letters make the company name look approachable and non-aggressive. 2.) Queen: Queen’s logo is a visually interesting piece, it features the four different creatures, each symbolizing a different member of the band. While the logo is a bit eccentric, it represents the band well and still comes across as a cohesive logo. Even more ico